{"id":104,"date":"2024-10-15T10:17:03","date_gmt":"2024-10-15T10:17:03","guid":{"rendered":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/"},"modified":"2024-10-16T14:36:52","modified_gmt":"2024-10-16T14:36:52","slug":"linkedin-inmail-content-structure-2024-guide","status":"publish","type":"post","link":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/","title":{"rendered":"LinkedIn InMail Content Structure: 2024 Guide"},"content":{"rendered":"<p>Want to nail your LinkedIn InMails in 2024? Here&#8217;s what you need to know:<\/p>\n<ul>\n<li>Keep it short: InMails under 400 characters get 22% more responses<\/li>\n<li>Personalize: Mentioning profile info boosts accept rates by 40%<\/li>\n<li>Time it right: Send Sunday to Thursday for best results<\/li>\n<li>Use AI wisely: Tools like <a href=\"https:\/\/superturtle.ai\/\" style=\"display: inline;\">SuperTurtle.AI<\/a> can help, but add your own touch<\/li>\n<li>Track results: Aim for 35-55% open rates and 10-25% response rates<\/li>\n<\/ul>\n<p>Key InMail types:<\/p>\n<ol>\n<li>Paid InMails (with Premium subscriptions)<\/li>\n<li>Free InMails (to Open Profile members)<\/li>\n<li>Sponsored InMails (part of LinkedIn&#8217;s ad options)<\/li>\n<\/ol>\n<p>Quick Comparison:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Feature<\/th>\n<th>Paid InMails<\/th>\n<th>Free InMails<\/th>\n<th>Sponsored InMails<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Cost<\/td>\n<td>Premium subscription<\/td>\n<td>Free<\/td>\n<td>Part of ad budget<\/td>\n<\/tr>\n<tr>\n<td>Recipient<\/td>\n<td>Any LinkedIn user<\/td>\n<td>Open Profile members<\/td>\n<td>Targeted audience<\/td>\n<\/tr>\n<tr>\n<td>Character limit<\/td>\n<td>1900<\/td>\n<td>1900<\/td>\n<td>Varies<\/td>\n<\/tr>\n<tr>\n<td>Reply option<\/td>\n<td>Yes<\/td>\n<td>Yes<\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td>Tracking<\/td>\n<td>Basic analytics<\/td>\n<td>Basic analytics<\/td>\n<td>Detailed ad metrics<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Remember: InMails crush regular email with a 300% higher response rate. Make each one count!<\/p>\n<h2 id=\"linkedin-inmail-in-2024\" tabindex=\"-1\" class=\"sb\">LinkedIn InMail in 2024<\/h2>\n<p>LinkedIn&#8217;s 2024 InMail updates focus on boosting user engagement and Premium sign-ups. Here&#8217;s what&#8217;s new:<\/p>\n<ul>\n<li>Revamped messaging page<\/li>\n<li>Separate sections for page messages<\/li>\n<li>Easier spotting of unread messages and InMails<\/li>\n<li>AI-powered intro message suggestions<\/li>\n<li>10 message limit to non-1st degree connections per month<\/li>\n<\/ul>\n<h3 id=\"types-of-inmail\" tabindex=\"-1\">Types of InMail<\/h3>\n<p>1. <strong>Paid InMails<\/strong><\/p>\n<p>Come with Premium subscriptions. Monthly credit limits:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Subscription<\/th>\n<th>Credits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Premium Career<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td>Premium Business<\/td>\n<td>15<\/td>\n<\/tr>\n<tr>\n<td>Sales Navigator<\/td>\n<td>50<\/td>\n<\/tr>\n<tr>\n<td>Recruiter<\/td>\n<td>150<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>These land directly in inboxes and allow up to 1900 characters.<\/p>\n<p>2. <strong>Free InMails<\/strong><\/p>\n<p>Send to Open Profile members (usually Premium users).<\/p>\n<p>3. <strong>Sponsored InMails<\/strong><\/p>\n<p>Part of LinkedIn&#8217;s ad options. Show up in inboxes but don&#8217;t allow direct replies.<\/p>\n<p>InMails outperform traditional outreach:<\/p>\n<ul>\n<li>2.6x higher response rate than emails or calls<\/li>\n<li>50-60% average open rate<\/li>\n<\/ul>\n<blockquote>\n<p>&quot;InMail changes are part of LinkedIn&#8217;s plan to boost engagement and Premium feature use.&quot;<\/p>\n<\/blockquote>\n<p>To nail InMails in 2024:<\/p>\n<ul>\n<li>Use AI for personalized intros<\/li>\n<li>Leverage the new messaging page<\/li>\n<li>Consider Premium for more credits<\/li>\n<li>Keep messages short and sweet<\/li>\n<\/ul>\n<h2 id=\"parts-of-a-good-inmail\" tabindex=\"-1\" class=\"sb\">Parts of a good InMail<\/h2>\n<p>Let&#8217;s break down what makes a LinkedIn InMail message work.<\/p>\n<h3 id=\"writing-good-subject-lines\" tabindex=\"-1\">Writing good subject lines<\/h3>\n<p>Your subject line is make-or-break. Here&#8217;s how to nail it:<\/p>\n<ul>\n<li>Keep it short (50 characters max)<\/li>\n<li>Use their name or mention their work<\/li>\n<li>Be clear, not clickbait-y<\/li>\n<\/ul>\n<p><strong>Good subject lines look like this:<\/strong><\/p>\n<ul>\n<li>&quot;Bob, quick question about your AI post&quot;<\/li>\n<li>&quot;Jane, loved your take on digital sales&quot;<\/li>\n<li>&quot;Sarah, need your MarTech expertise&quot;<\/li>\n<\/ul>\n<h3 id=\"starting-your-message-well\" tabindex=\"-1\">Starting your message well<\/h3>\n<p>Hook them from the start:<\/p>\n<ul>\n<li>Use their name<\/li>\n<li>Mention a shared interest<\/li>\n<li>Tell them why you&#8217;re reaching out<\/li>\n<\/ul>\n<h3 id=\"organizing-your-main-message\" tabindex=\"-1\">Organizing your main message<\/h3>\n<p>Keep it short and sweet:<\/p>\n<ul>\n<li>2-3 paragraphs max<\/li>\n<li>90% about them, 10% about you<\/li>\n<li>Focus on what&#8217;s in it for them<\/li>\n<\/ul>\n<p><strong>Did you know?<\/strong> InMails around 100 words get more responses. And LinkedIn InMail crushes regular email with a 300% higher response rate.<\/p>\n<h3 id=\"adding-a-call-to-action\" tabindex=\"-1\">Adding a call-to-action<\/h3>\n<p>End with a clear next step:<\/p>\n<ul>\n<li>Be specific<\/li>\n<li>Use action words<\/li>\n<li>Show why they should care<\/li>\n<\/ul>\n<p><strong>Try these:<\/strong><\/p>\n<ul>\n<li>&quot;Up for a 15-minute call next week to chat more?&quot;<\/li>\n<li>&quot;Want our latest case study? Happy to send it over.&quot;<\/li>\n<\/ul>\n<h2 id=\"making-inmails-personal\" tabindex=\"-1\" class=\"sb\">Making InMails personal<\/h2>\n<p>In 2024, personalization is key to InMail success. Here&#8217;s how to make your messages pop:<\/p>\n<h3 id=\"using-linkedin-profile-info\" tabindex=\"-1\">Using LinkedIn profile info<\/h3>\n<p>LinkedIn profiles are goldmines. Use them:<\/p>\n<ul>\n<li>Mention a specific job or achievement<\/li>\n<li>Highlight a unique skill they&#8217;ve listed<\/li>\n<li>Comment on a recent post or article they&#8217;ve shared<\/li>\n<\/ul>\n<p>For example:<\/p>\n<blockquote>\n<p>&quot;Hi Sarah, I saw your article on AI in marketing. Your take on predictive analytics was spot-on. I&#8217;ve been in MarTech for 10 years and would love to chat about how you&#8217;re using these ideas at TechCorp.&quot;<\/p>\n<\/blockquote>\n<p>This shows you&#8217;ve done your homework and care about their work.<\/p>\n<h3 id=\"tailoring-to-different-industries\" tabindex=\"-1\">Tailoring to different industries<\/h3>\n<p>Industries have their own lingo. Use it:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Industry<\/th>\n<th>Focus on<\/th>\n<th>Avoid<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Finance<\/td>\n<td>ROI, risk management<\/td>\n<td>Vague promises<\/td>\n<\/tr>\n<tr>\n<td>Healthcare<\/td>\n<td>Patient outcomes, compliance<\/td>\n<td>Too much tech talk<\/td>\n<\/tr>\n<tr>\n<td>Tech<\/td>\n<td>Innovation, scalability<\/td>\n<td>Old tech references<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>For a tech pro, try:<\/p>\n<blockquote>\n<p>&quot;Hey Alex, saw CloudTech&#8217;s new DevOps tool. With your SaaS scaling background, I thought you&#8217;d be interested in how we&#8217;re tackling similar stuff at our company.&quot;<\/p>\n<\/blockquote>\n<p>Personalization isn&#8217;t just using names. It&#8217;s showing real interest in their work and offering value that fits their goals.<\/p>\n<p><strong>Pro tip<\/strong>: Keep it short. InMails under 400 characters get 22% more responses. Make every word count.<\/p>\n<h2 id=\"using-ai-to-improve-inmails\" tabindex=\"-1\" class=\"sb\">Using AI to improve InMails<\/h2>\n<p>AI is changing InMails in 2024. Here&#8217;s how you can use it:<\/p>\n<h3 id=\"superturtle.ai-for-inmails\" tabindex=\"-1\"><a href=\"https:\/\/superturtle.ai\/\" style=\"display: inline;\">SuperTurtle.AI<\/a> for InMails<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/mars-images.imgix.net\/seobot\/screenshots\/superturtle.ai-efd215c2f4dff7e98bc1406deb821845.jpg?auto=compress\" alt=\"SuperTurtle.AI\" style=\"width:100%;\"><\/p>\n<p>SuperTurtle.AI is new to LinkedIn. It helps you:<\/p>\n<ul>\n<li>Write better InMails<\/li>\n<li>Get seen more<\/li>\n<li>Get more engagement<\/li>\n<\/ul>\n<p>The cool part? It uses your profile to write messages that sound like you. It&#8217;s not about replacing you\u2014it&#8217;s about making you sound even better.<\/p>\n<h3 id=\"how-ai-helps-with-inmails\" tabindex=\"-1\">How AI helps with InMails<\/h3>\n<p>AI isn&#8217;t just nice to have. It&#8217;s becoming a must for good InMails. Here&#8217;s why:<\/p>\n<p>1. <strong>Personalization at scale<\/strong><\/p>\n<p>AI can read LinkedIn profiles and write custom messages fast. You can send personal InMails to hundreds of people without spending all day on it.<\/p>\n<p>2. <strong>More responses<\/strong><\/p>\n<p>The numbers speak for themselves:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Without AI<\/th>\n<th>With AI<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>15% response rate<\/td>\n<td>Up to 30% response rate<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>That&#8217;s right\u2014AI can DOUBLE your chances of getting a reply.<\/p>\n<p>3. <strong>Saves time<\/strong><\/p>\n<p>Tools like <a href=\"https:\/\/www.copy.ai\/\" target=\"_blank\" style=\"display: inline;\" rel=\"noopener\">Copy.ai<\/a> can write an InMail in under 30 seconds. That&#8217;s huge for busy people.<\/p>\n<p>4. <strong>Better targeting<\/strong><\/p>\n<p>AI doesn&#8217;t just write\u2014it learns. It figures out which InMails work best and helps you do more of what works.<\/p>\n<p>5. <strong>Always good quality<\/strong><\/p>\n<p>Even when you&#8217;re not at your best, AI keeps your outreach top-notch.<\/p>\n<p>Here&#8217;s what LinkedIn itself says:<\/p>\n<blockquote>\n<p>&quot;Learn how to draft personalized messages by using our internal generative Artificial Intelligence (AI), making each message sent unique.&quot; &#8211; LinkedIn Recruiter Team<\/p>\n<\/blockquote>\n<p>LinkedIn is using AI for InMails too. Their AI-Assisted Messaging in LinkedIn Recruiter helps write messages just for each candidate.<\/p>\n<p><strong>Pro tip:<\/strong> Use AI as a starting point. Add your own touch to make the message really yours.<\/p>\n<h6 id=\"sbb-itb-d5be3ae\" class=\"sb-banner\" style=\"color:transparent!important;line-height:0!important;padding:0!important;margin:0!important;\">sbb-itb-d5be3ae<\/h6>\n<h2 id=\"tips-for-inmail-content-in-2024\" tabindex=\"-1\" class=\"sb\">Tips for InMail content in 2024<\/h2>\n<p>In 2024, nailing LinkedIn InMails is all about being brief and personal. Here&#8217;s how:<\/p>\n<h3 id=\"how-long-should-inmails-be%3F\" tabindex=\"-1\">How long should InMails be?<\/h3>\n<p>Keep it short. Data shows shorter InMails get more responses:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>InMail Length<\/th>\n<th>Response Rate Increase<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Under 400 characters<\/td>\n<td>22% higher than average<\/td>\n<\/tr>\n<tr>\n<td>Over 800 characters<\/td>\n<td>46% of all InMails (less effective)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Aim for 2-3 sentences. That&#8217;s enough to make your point without overwhelming the reader.<\/p>\n<h3 id=\"writing-clearly\" tabindex=\"-1\">Writing clearly<\/h3>\n<p>Write like you&#8217;re talking to a friend:<\/p>\n<ul>\n<li>Ditch the jargon<\/li>\n<li>Start with why you&#8217;re reaching out<\/li>\n<li>Use bullet points or short paragraphs<\/li>\n<\/ul>\n<h3 id=\"getting-responses\" tabindex=\"-1\">Getting responses<\/h3>\n<p>1. <strong>Personalize<\/strong><\/p>\n<p>Mention something from their profile. It boosts acceptance rates by 40%.<\/p>\n<p>2. <strong>Time it right<\/strong><\/p>\n<p>Send InMails from Sunday to Thursday. Friday and Saturday? Not so much.<\/p>\n<p>3. <strong>Nail your subject line<\/strong><\/p>\n<p>It&#8217;s your first impression. Make it short and relevant.<\/p>\n<p>4. <strong>Add a clear call-to-action<\/strong><\/p>\n<p>Give them a reason to reply. For example:<\/p>\n<blockquote>\n<p>&quot;Can we chat for 15 minutes next Tuesday about [specific topic]?&quot;<\/p>\n<\/blockquote>\n<p>5. <strong>Follow up<\/strong><\/p>\n<p>No response? Send a polite reminder after a week.<\/p>\n<p>Here&#8217;s the deal: 65% of InMail responses come within 24 hours. But don&#8217;t sweat it if you don&#8217;t hear back right away &#8211; 90% of responses arrive within a week.<\/p>\n<h2 id=\"checking-if-your-inmails-work\" tabindex=\"-1\" class=\"sb\">Checking if your InMails work<\/h2>\n<p>Want to know if your LinkedIn InMails are hitting the mark? Here&#8217;s how to track your success:<\/p>\n<h3 id=\"what-to-measure\" tabindex=\"-1\">What to measure<\/h3>\n<p>Focus on these KPIs:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>KPI<\/th>\n<th>Benchmark<\/th>\n<th>Why it matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Open rate<\/td>\n<td>35-55%<\/td>\n<td>Are your subject lines working?<\/td>\n<\/tr>\n<tr>\n<td>Response rate<\/td>\n<td>10-25%<\/td>\n<td>How effective are your InMails overall?<\/td>\n<\/tr>\n<tr>\n<td>Click-through rate<\/td>\n<td>Varies<\/td>\n<td>Are people engaging with your links?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Fun fact: InMails get 18-25% responses on average. That&#8217;s WAY better than cold emails at just 3%!<\/p>\n<h3 id=\"tools-for-tracking-results\" tabindex=\"-1\">Tools for tracking results<\/h3>\n<p>1. <strong>LinkedIn&#8217;s built-in analytics<\/strong><\/p>\n<p>Use LinkedIn&#8217;s basic stats for a quick overview of your campaigns.<\/p>\n<p>2. <strong><a href=\"https:\/\/support.gem.com\/hc\/en-us\/articles\/5352672593047-InMail-Activity-Tracking\" target=\"_blank\" style=\"display: inline;\" rel=\"noopener\">Gem<\/a><\/strong><\/p>\n<p>Got LinkedIn Recruiter or Recruiter Lite? Gem automatically tracks your InMail activity and replies.<\/p>\n<p>3. <strong><a href=\"https:\/\/www.surfe.com\/\" target=\"_blank\" style=\"display: inline;\" rel=\"noopener\">Surfe<\/a><\/strong><\/p>\n<p>Want to get fancy? Surfe offers advanced analytics:<\/p>\n<ul>\n<li>Compare response rates for different templates<\/li>\n<li>A\/B test subject lines, formats, and CTAs<\/li>\n<li>Segment your audience for targeted analysis<\/li>\n<\/ul>\n<p>4. <strong>URL shorteners<\/strong><\/p>\n<p>LinkedIn doesn&#8217;t allow visual linking, so use bit.ly to track link clicks.<\/p>\n<p>5. <strong>Website analytics<\/strong><\/p>\n<p>Add a tracking pixel to your landing pages to see how InMail recipients engage.<\/p>\n<p>Want to boost your InMail game? Try these tips:<\/p>\n<ul>\n<li>Send InMails during work hours (9-11 AM on weekdays is prime time)<\/li>\n<li>Keep it short and sweet (and personal)<\/li>\n<li>Include a clear call-to-action<\/li>\n<\/ul>\n<h2 id=\"conclusion\" tabindex=\"-1\" class=\"sb\">Conclusion<\/h2>\n<p>Let&#8217;s recap the key points for crafting effective LinkedIn InMails in 2024:<\/p>\n<p><strong>Personalization is key<\/strong>. Tailor your messages using LinkedIn profile info. This can boost accept rates by 40%.<\/p>\n<p><strong>Keep it short<\/strong>. InMails under 400 characters get 22% more responses. Brevity wins.<\/p>\n<p><strong>Time it right<\/strong>. Send between Sunday and Thursday. Skip Fridays and Saturdays &#8211; they get fewer responses.<\/p>\n<p><strong>Nail the subject line<\/strong>. A good one can bump open rates by 29%. Aim for 4-15 characters.<\/p>\n<p><strong>Use AI smartly<\/strong>. Tools like SuperTurtle.AI can help, but add your personal touch.<\/p>\n<h3 id=\"quick-tips-for-better-inmails\" tabindex=\"-1\">Quick tips for better InMails<\/h3>\n<p>1. <strong>Name-drop wisely<\/strong><\/p>\n<p>Mentioning a shared connection in the subject? It can boost response rates by 27%.<\/p>\n<p>2. <strong>Think mobile<\/strong><\/p>\n<p>Over half of InMails are read on phones. Make sure your message looks good on small screens.<\/p>\n<p>3. <strong>Be clear about next steps<\/strong><\/p>\n<p>Always include a specific call-to-action, like suggesting a call time.<\/p>\n<p>4. <strong>Measure and improve<\/strong><\/p>\n<p>Use LinkedIn&#8217;s analytics or tools like Gem to track these key metrics:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>Benchmark<\/th>\n<th>Why It Matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Open rate<\/td>\n<td>35-55%<\/td>\n<td>Shows if your subject lines work<\/td>\n<\/tr>\n<tr>\n<td>Response rate<\/td>\n<td>10-25%<\/td>\n<td>Indicates overall InMail quality<\/td>\n<\/tr>\n<tr>\n<td>Click-through rate<\/td>\n<td>Varies<\/td>\n<td>Measures link engagement<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>5. <strong>Warm up your prospects<\/strong><\/p>\n<p>Engage with their content before sending an InMail. It builds rapport.<\/p>\n<p>Remember: InMails aren&#8217;t just messages. They&#8217;re your chance to make a real connection. Make each one count.<\/p>\n<h2 id=\"faqs\" tabindex=\"-1\" class=\"sb\">FAQs<\/h2>\n<h3 id=\"how-to-use-ai-for-linkedin-messages%3F\" tabindex=\"-1\">How to use AI for LinkedIn messages?<\/h3>\n<p>LinkedIn&#8217;s AI writing assistant can speed up your InMail game. Here&#8217;s the quick rundown:<\/p>\n<ol>\n<li>Start a new message<\/li>\n<li>Hit &quot;Write with AI&quot;<\/li>\n<li>Look over the AI draft<\/li>\n<li>Tweak it to sound like you<\/li>\n<li>Hit send<\/li>\n<\/ol>\n<p>But here&#8217;s the thing: AI is just a starting point. Your personal touch is what makes the message pop.<\/p>\n<blockquote>\n<p>&quot;Personalized InMails perform 15% better than generic ones.&quot; &#8211; LinkedIn data<\/p>\n<\/blockquote>\n<p>So, use AI to get the ball rolling, but make sure it sounds like YOU before hitting send.<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Step<\/th>\n<th>What to Do<\/th>\n<th>Why It Matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>New message<\/td>\n<td>Kicks things off<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Use AI<\/td>\n<td>Gets ideas flowing<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Review<\/td>\n<td>Spot any weird AI stuff<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Personalize<\/td>\n<td>Make it sound human<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Send<\/td>\n<td>Get your message out there<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Want a pro tip? Pair AI with LinkedIn&#8217;s &quot;Recommended Matches&quot;. InMails to these folks get 35% more responses. Not too shabby, right?<\/p>\n<p><h2>Related posts<\/h2>\n<ul>\n<li><a href=\"\/blog\/5-ways-ai-boosts-linkedin-engagement\" style=\"display: inline;\">5 Ways AI Boosts LinkedIn Engagement<\/a><\/li>\n<li><a href=\"\/blog\/10-linkedin-strategies-for-busy-professionals\" style=\"display: inline;\">10 LinkedIn Strategies for Busy Professionals<\/a><\/li>\n<li><a href=\"\/blog\/ultimate-guide-to-linkedin-lead-generation\" style=\"display: inline;\">Ultimate Guide to LinkedIn Lead Generation<\/a><\/li>\n<li><a href=\"\/blog\/linkedin-inmail-optimization-boost-response-rates-in-2024\" style=\"display: inline;\">LinkedIn InMail Optimization: Boost Response Rates in 2024<\/a><\/li>\n<\/ul>\n<p><script src=\"https:\/\/app.seobotai.com\/banner\/banner.js?id=670dc486d3691d2a74c1c62a\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Master LinkedIn InMails in 2024 with tips on personalization, timing, and AI tools to boost your response rates and engagement.<\/p>\n","protected":false},"author":2,"featured_media":103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-marketing","eq-blocks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn InMail Content Structure: 2024 Guide - SuperTurtleAI Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn InMail Content Structure: 2024 Guide - SuperTurtleAI Blog\" \/>\n<meta property=\"og:description\" content=\"Master LinkedIn InMails in 2024 with tips on personalization, timing, and AI tools to boost your response rates and engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"SuperTurtleAI Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-15T10:17:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-16T14:36:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/superturtleai.com\/blog\/wp-content\/uploads\/2024\/10\/image_1728987418999.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Super Turtle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SuperturtleAI\" \/>\n<meta name=\"twitter:site\" content=\"@SuperturtleAI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Super Turtle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/linkedin-inmail-content-structure-2024-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/linkedin-inmail-content-structure-2024-guide\\\/\"},\"author\":{\"name\":\"Super Turtle\",\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/#\\\/schema\\\/person\\\/15d9435faba94ac5109cc3da9908a7d0\"},\"headline\":\"LinkedIn InMail Content Structure: 2024 Guide\",\"datePublished\":\"2024-10-15T10:17:03+00:00\",\"dateModified\":\"2024-10-16T14:36:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/linkedin-inmail-content-structure-2024-guide\\\/\"},\"wordCount\":1796,\"publisher\":{\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/linkedin-inmail-content-structure-2024-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/image_1728987418999.webp\",\"articleSection\":[\"LinkedIn marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/linkedin-inmail-content-structure-2024-guide\\\/\",\"url\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/linkedin-inmail-content-structure-2024-guide\\\/\",\"name\":\"LinkedIn InMail Content Structure: 2024 Guide - SuperTurtleAI Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/linkedin-inmail-content-structure-2024-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/linkedin-inmail-content-structure-2024-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/image_1728987418999.webp\",\"datePublished\":\"2024-10-15T10:17:03+00:00\",\"dateModified\":\"2024-10-16T14:36:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/linkedin-inmail-content-structure-2024-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/superturtleai.com\\\/blog\\\/linkedin-inmail-content-structure-2024-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/linkedin-inmail-content-structure-2024-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/image_1728987418999.webp\",\"contentUrl\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/image_1728987418999.webp\",\"width\":1344,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/linkedin-inmail-content-structure-2024-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LinkedIn InMail Content Structure: 2024 Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/\",\"name\":\"SuperTurtle.AI Blog\",\"description\":\"Your outreach AI-assistant for LinkedIn\",\"publisher\":{\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/#organization\",\"name\":\"SuperTurtle.AI\",\"url\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cropped-superturtle_icon_128.png\",\"contentUrl\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/cropped-superturtle_icon_128.png\",\"width\":512,\"height\":512,\"caption\":\"SuperTurtle.AI\"},\"image\":{\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/SuperturtleAI\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/#\\\/schema\\\/person\\\/15d9435faba94ac5109cc3da9908a7d0\",\"name\":\"Super Turtle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebe46b7c03235bf313ea2d9be38658769c2a6da3b9107733a3562abd03536413?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebe46b7c03235bf313ea2d9be38658769c2a6da3b9107733a3562abd03536413?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ebe46b7c03235bf313ea2d9be38658769c2a6da3b9107733a3562abd03536413?s=96&d=mm&r=g\",\"caption\":\"Super Turtle\"},\"sameAs\":[\"https:\\\/\\\/superturtle.ai\"],\"url\":\"https:\\\/\\\/superturtleai.com\\\/blog\\\/author\\\/superturtle_author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LinkedIn InMail Content Structure: 2024 Guide - SuperTurtleAI Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/","og_locale":"en_US","og_type":"article","og_title":"LinkedIn InMail Content Structure: 2024 Guide - SuperTurtleAI Blog","og_description":"Master LinkedIn InMails in 2024 with tips on personalization, timing, and AI tools to boost your response rates and engagement.","og_url":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/","og_site_name":"SuperTurtleAI Blog","article_published_time":"2024-10-15T10:17:03+00:00","article_modified_time":"2024-10-16T14:36:52+00:00","og_image":[{"width":1344,"height":768,"url":"https:\/\/superturtleai.com\/blog\/wp-content\/uploads\/2024\/10\/image_1728987418999.webp","type":"image\/webp"}],"author":"Super Turtle","twitter_card":"summary_large_image","twitter_creator":"@SuperturtleAI","twitter_site":"@SuperturtleAI","twitter_misc":{"Written by":"Super Turtle","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/#article","isPartOf":{"@id":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/"},"author":{"name":"Super Turtle","@id":"https:\/\/superturtleai.com\/blog\/#\/schema\/person\/15d9435faba94ac5109cc3da9908a7d0"},"headline":"LinkedIn InMail Content Structure: 2024 Guide","datePublished":"2024-10-15T10:17:03+00:00","dateModified":"2024-10-16T14:36:52+00:00","mainEntityOfPage":{"@id":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/"},"wordCount":1796,"publisher":{"@id":"https:\/\/superturtleai.com\/blog\/#organization"},"image":{"@id":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/superturtleai.com\/blog\/wp-content\/uploads\/2024\/10\/image_1728987418999.webp","articleSection":["LinkedIn marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/","url":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/","name":"LinkedIn InMail Content Structure: 2024 Guide - SuperTurtleAI Blog","isPartOf":{"@id":"https:\/\/superturtleai.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/#primaryimage"},"image":{"@id":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/superturtleai.com\/blog\/wp-content\/uploads\/2024\/10\/image_1728987418999.webp","datePublished":"2024-10-15T10:17:03+00:00","dateModified":"2024-10-16T14:36:52+00:00","breadcrumb":{"@id":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/#primaryimage","url":"https:\/\/superturtleai.com\/blog\/wp-content\/uploads\/2024\/10\/image_1728987418999.webp","contentUrl":"https:\/\/superturtleai.com\/blog\/wp-content\/uploads\/2024\/10\/image_1728987418999.webp","width":1344,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/superturtleai.com\/blog\/linkedin-inmail-content-structure-2024-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/superturtleai.com\/blog\/"},{"@type":"ListItem","position":2,"name":"LinkedIn InMail Content Structure: 2024 Guide"}]},{"@type":"WebSite","@id":"https:\/\/superturtleai.com\/blog\/#website","url":"https:\/\/superturtleai.com\/blog\/","name":"SuperTurtle.AI Blog","description":"Your outreach AI-assistant for LinkedIn","publisher":{"@id":"https:\/\/superturtleai.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/superturtleai.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/superturtleai.com\/blog\/#organization","name":"SuperTurtle.AI","url":"https:\/\/superturtleai.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/superturtleai.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/superturtleai.com\/blog\/wp-content\/uploads\/2024\/08\/cropped-superturtle_icon_128.png","contentUrl":"https:\/\/superturtleai.com\/blog\/wp-content\/uploads\/2024\/08\/cropped-superturtle_icon_128.png","width":512,"height":512,"caption":"SuperTurtle.AI"},"image":{"@id":"https:\/\/superturtleai.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/SuperturtleAI"]},{"@type":"Person","@id":"https:\/\/superturtleai.com\/blog\/#\/schema\/person\/15d9435faba94ac5109cc3da9908a7d0","name":"Super Turtle","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ebe46b7c03235bf313ea2d9be38658769c2a6da3b9107733a3562abd03536413?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ebe46b7c03235bf313ea2d9be38658769c2a6da3b9107733a3562abd03536413?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebe46b7c03235bf313ea2d9be38658769c2a6da3b9107733a3562abd03536413?s=96&d=mm&r=g","caption":"Super Turtle"},"sameAs":["https:\/\/superturtle.ai"],"url":"https:\/\/superturtleai.com\/blog\/author\/superturtle_author\/"}]}},"_links":{"self":[{"href":"https:\/\/superturtleai.com\/blog\/wp-json\/wp\/v2\/posts\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/superturtleai.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/superturtleai.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/superturtleai.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/superturtleai.com\/blog\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":4,"href":"https:\/\/superturtleai.com\/blog\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"predecessor-version":[{"id":152,"href":"https:\/\/superturtleai.com\/blog\/wp-json\/wp\/v2\/posts\/104\/revisions\/152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/superturtleai.com\/blog\/wp-json\/wp\/v2\/media\/103"}],"wp:attachment":[{"href":"https:\/\/superturtleai.com\/blog\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/superturtleai.com\/blog\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/superturtleai.com\/blog\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}