{"id":194,"date":"2024-11-13T00:05:17","date_gmt":"2024-11-13T00:05:17","guid":{"rendered":"https:\/\/superturtleai.com\/blog\/5-steps-linkedin-competitor-analysis-guide\/"},"modified":"2024-11-14T06:13:18","modified_gmt":"2024-11-14T06:13:18","slug":"5-steps-linkedin-competitor-analysis-guide","status":"publish","type":"post","link":"https:\/\/superturtleai.com\/blog\/5-steps-linkedin-competitor-analysis-guide\/","title":{"rendered":"5 Steps: LinkedIn Competitor Analysis Guide"},"content":{"rendered":"<p>Want to outshine your rivals on LinkedIn? Here&#8217;s how to do a competitor analysis in 5 simple steps:<\/p>\n<ol>\n<li>Find Your Competitors<\/li>\n<li>Study Content Patterns<\/li>\n<li>Track Follower Numbers<\/li>\n<li>Check Engagement Stats<\/li>\n<li>Record and Plan<\/li>\n<\/ol>\n<p>This guide will show you how to:<\/p>\n<ul>\n<li>Identify who you&#8217;re up against<\/li>\n<li>Analyze their content strategy<\/li>\n<li>Track their growth and engagement<\/li>\n<li>Turn insights into action<\/li>\n<\/ul>\n<p>By the end, you&#8217;ll have a clear roadmap to boost your LinkedIn game. Let&#8217;s dive in!<\/p>\n<p>Quick Comparison:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Step<\/th>\n<th>What You&#8217;ll Learn<\/th>\n<th>Why It Matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1. Find Competitors<\/td>\n<td>Who to watch<\/td>\n<td>Know your playing field<\/td>\n<\/tr>\n<tr>\n<td>2. Study Content<\/td>\n<td>What works for others<\/td>\n<td>Improve your content<\/td>\n<\/tr>\n<tr>\n<td>3. Track Followers<\/td>\n<td>Growth rates<\/td>\n<td>Gauge popularity<\/td>\n<\/tr>\n<tr>\n<td>4. Check Engagement<\/td>\n<td>Audience interaction<\/td>\n<td>Measure real impact<\/td>\n<\/tr>\n<tr>\n<td>5. Record and Plan<\/td>\n<td>Turn data into strategy<\/td>\n<td>Take action and improve<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Ready to level up your LinkedIn strategy? Let&#8217;s get started!<\/p>\n<h2 id=\"related-video-from-youtube\" tabindex=\"-1\" class=\"sb\">Related video from YouTube<\/h2>\n<p><iframe class=\"sb-iframe\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/y6dfk2zZhuM\" frameborder=\"0\" loading=\"lazy\" allowfullscreen style=\"width: 100%; height: auto; aspect-ratio: 16\/9;\"><\/iframe><\/p>\n<h2 id=\"1.-find-your-competitors\" tabindex=\"-1\" class=\"sb\">1. Find Your Competitors<\/h2>\n<p>Identifying your LinkedIn competitors is step one in competitor analysis. Here&#8217;s how to spot the businesses you need to watch:<\/p>\n<h3 id=\"pick-main-competitors\" tabindex=\"-1\">Pick Main Competitors<\/h3>\n<p>Focus on direct competitors &#8211; those targeting the same audience with similar offerings. To find them:<\/p>\n<ul>\n<li>Brainstorm with your team<\/li>\n<li>Search industry keywords<\/li>\n<li>Check who your customers follow<\/li>\n<\/ul>\n<p>For example, if you&#8217;re <a href=\"https:\/\/www.dropbox.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Dropbox<\/a>, you&#8217;d eye Google Drive, <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365\/onedrive\/online-cloud-storage\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Microsoft OneDrive<\/a>, and <a href=\"https:\/\/www.box.com\/cloud-content-management\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Box<\/a>.<\/p>\n<h3 id=\"use-linkedin's-built-in-tools\" tabindex=\"-1\">Use LinkedIn&#8217;s Built-in Tools<\/h3>\n<p>LinkedIn has tools to help you find and track competitors:<\/p>\n<p>1. <strong>LinkedIn search<\/strong><\/p>\n<p>Use the search bar to find companies in your industry. Filter by location, size, and other factors.<\/p>\n<p>2. <strong>Similar pages<\/strong><\/p>\n<p>When on a competitor&#8217;s page, scroll to &quot;Similar pages&quot; for more potential rivals.<\/p>\n<p>3. <strong>Competitor analytics<\/strong><\/p>\n<p>Access this through your company page&#8217;s Analytics tab. You can benchmark against up to nine other pages.<\/p>\n<blockquote>\n<p>&quot;If you&#8217;re new to using the competitor analytics dashboard, start by adding relevant businesses to the dashboard.&quot; &#8211; Social Media Examiner<\/p>\n<\/blockquote>\n<p>This tool shows follower growth, engagement rates, and content performance.<\/p>\n<h3 id=\"make-a-tracking-sheet\" tabindex=\"-1\">Make a Tracking Sheet<\/h3>\n<p>Create a spreadsheet to organize your analysis. Include:<\/p>\n<ul>\n<li>Company name and LinkedIn URL<\/li>\n<li>Key metrics (followers, engagement, posting frequency)<\/li>\n<li>Content themes<\/li>\n<li>Unique selling propositions<\/li>\n<li>Recent updates<\/li>\n<\/ul>\n<p>Update quarterly to stay current with industry trends and competitor moves.<\/p>\n<h2 id=\"2.-study-content-patterns\" tabindex=\"-1\" class=\"sb\">2. Study Content Patterns<\/h2>\n<p>You&#8217;ve identified your competitors. Now it&#8217;s time to dig into their content strategies. Let&#8217;s see how they connect with their audience and what you can learn from it.<\/p>\n<h3 id=\"check-posting-schedule\" tabindex=\"-1\">Check Posting Schedule<\/h3>\n<p>Most successful companies on LinkedIn post 1-2 times daily or 3-5 times per week. Tech startups often aim for 4-5 posts weekly, while healthcare companies might stick to 2-3.<\/p>\n<p>To track your competitors:<\/p>\n<ol>\n<li>Note when they post<\/li>\n<li>Look for patterns<\/li>\n<li>See if certain times get more engagement<\/li>\n<\/ol>\n<p>But remember: quality beats quantity. A competitor posting less but getting tons of engagement? That&#8217;s who you want to watch.<\/p>\n<h3 id=\"look-at-content-types\" tabindex=\"-1\">Look at Content Types<\/h3>\n<p>LinkedIn&#8217;s got a bunch of content formats. Which ones do your competitors use most?<\/p>\n<ul>\n<li>Text posts (lists, how-tos)<\/li>\n<li>Images and infographics<\/li>\n<li>Videos<\/li>\n<li>LinkedIn documents (often for carousel posts)<\/li>\n<li>Polls and questions<\/li>\n<li>LinkedIn newsletters<\/li>\n<\/ul>\n<p>Fun fact: A Q1 2023 <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Sprout<\/a> survey found that 53% of marketers struggle with changing content formats. So, mixing it up is key.<\/p>\n<h3 id=\"track-post-performance\" tabindex=\"-1\">Track Post Performance<\/h3>\n<p>On LinkedIn, it&#8217;s all about engagement. Here&#8217;s how to measure it:<\/p>\n<ol>\n<li><strong>Reactions<\/strong>: Count &#8217;em up<\/li>\n<li><strong>Comments<\/strong>: How many? What kind?<\/li>\n<li><strong>Shares<\/strong>: Who&#8217;s spreading the word?<\/li>\n<li><strong>Click-throughs<\/strong>: If you can see &#8217;em, track &#8217;em<\/li>\n<\/ol>\n<p>Pro tip: Keep an eye on posts that get people talking. Comments often mean more than likes.<\/p>\n<h3 id=\"superturtle.ai-content-tools\" tabindex=\"-1\"><a href=\"https:\/\/superturtle.ai\/\" style=\"display: inline;\">SuperTurtle.AI<\/a> Content Tools<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/mars-images.imgix.net\/seobot\/screenshots\/superturtle.ai-efd215c2f4dff7e98bc1406deb821845.jpg?auto=compress\" alt=\"SuperTurtle.AI\" style=\"width:100%;\"><\/p>\n<p>Manual analysis is great, but tools can speed things up. SuperTurtle.AI offers:<\/p>\n<ul>\n<li><strong>AI-driven post creation<\/strong>: Whip up posts similar to your competitors&#8217; hits<\/li>\n<li><strong>Topic search<\/strong>: Spot trends in your industry<\/li>\n<li><strong>Engagement tracking<\/strong>: See how you stack up<\/li>\n<\/ul>\n<p>These tools can help you focus on strategy instead of getting bogged down in data.<\/p>\n<p>Remember, you&#8217;re not here to copy. You&#8217;re here to learn and do better. As Therese Nguyen, a freelance content writer, puts it:<\/p>\n<blockquote>\n<p>&quot;By studying top-performing content, as well as the reactions they get from other users, you can uncover the topics, formats, or strategies that strike a chord with their audience.&quot;<\/p>\n<\/blockquote>\n<p>Take what you learn and make it your own. Create content that stands out and gives your audience what they need.<\/p>\n<h2 id=\"3.-track-follower-numbers\" tabindex=\"-1\" class=\"sb\">3. Track Follower Numbers<\/h2>\n<p>After identifying competitors and analyzing their content, it&#8217;s time to crunch some numbers. Tracking follower growth shows how your rivals are building their LinkedIn presence. Here&#8217;s how to do it:<\/p>\n<h3 id=\"measure-growth-speed\" tabindex=\"-1\">Measure Growth Speed<\/h3>\n<p>Watch how fast competitors gain new followers. This shows their popularity and LinkedIn strategy effectiveness.<\/p>\n<p>Here&#8217;s a quick way to check:<\/p>\n<ol>\n<li>Open LinkedIn&#8217;s Analytics dashboard<\/li>\n<li>Go to the &quot;Followers&quot; tab<\/li>\n<li>Compare follower counts month-to-month<\/li>\n<\/ol>\n<p>Let&#8217;s say Company A jumped from 10,000 followers in January to 11,000 in February. That&#8217;s a 10% monthly growth rate. Not too shabby!<\/p>\n<blockquote>\n<p>&quot;A consistent follower growth rate of 6 to 8% or more month after month indicates effective community growth.&quot; &#8211; Socialinsider<\/p>\n<\/blockquote>\n<h3 id=\"study-follower-types\" tabindex=\"-1\">Study Follower Types<\/h3>\n<p>Numbers aren&#8217;t everything &#8211; who&#8217;s following matters too. LinkedIn gives you the scoop on follower demographics:<\/p>\n<ul>\n<li>Job functions<\/li>\n<li>Seniority levels<\/li>\n<li>Industries<\/li>\n<li>Company sizes<\/li>\n<\/ul>\n<p>This info shows who your competitors are attracting. Are they pulling in big decision-makers? Industry hotshots? Fresh grads? Use these insights to fine-tune your own targeting.<\/p>\n<h3 id=\"check-follower-activity\" tabindex=\"-1\">Check Follower Activity<\/h3>\n<p>Followers are great, but engaged followers are the real deal. Look at how competitors&#8217; followers interact:<\/p>\n<ul>\n<li>Check engagement rates on posts<\/li>\n<li>Read comments (thoughtful discussions or just emoji spam?)<\/li>\n<li>See if followers are sharing content<\/li>\n<\/ul>\n<p>High engagement means a competitor has built a loyal community, not just a big follower count.<\/p>\n<h3 id=\"compare-to-industry-numbers\" tabindex=\"-1\">Compare to Industry Numbers<\/h3>\n<p>Put your data in context by benchmarking against industry standards:<\/p>\n<ol>\n<li>Pick 3-5 top industry players<\/li>\n<li>Calculate their average follower growth rate<\/li>\n<li>See how you (and your direct competitors) stack up<\/li>\n<\/ol>\n<p>If the industry average growth is 5% monthly and you&#8217;re hitting 7%, you&#8217;re killing it. But if you&#8217;re stuck at 3%, it might be time to shake things up.<\/p>\n<p>Remember, context is key. A B2B software company might grow slower than a flashy consumer brand. What matters is how you compare to similar businesses.<\/p>\n<blockquote>\n<p>&quot;By regularly monitoring these metrics, you can gain insights into the effectiveness of your LinkedIn strategy, identify areas for improvement, and adjust your approach to achieve your goals on the platform.&quot; &#8211; Imran Haroon, Author<\/p>\n<\/blockquote>\n<p>Tracking follower numbers isn&#8217;t just about bragging rights. It&#8217;s about understanding your competition and finding ways to stand out. Use these insights to polish your LinkedIn strategy and grow your own engaged community.<\/p>\n<h6 id=\"sbb-itb-d5be3ae\" class=\"sb-banner\" style=\"color:transparent!important;line-height:0!important;padding:0!important;margin:0!important;\">sbb-itb-d5be3ae<\/h6>\n<h2 id=\"4.-check-engagement-stats\" tabindex=\"-1\" class=\"sb\">4. Check Engagement Stats<\/h2>\n<p>Time to dig into the juicy part of LinkedIn competitor analysis: engagement stats. This is where you&#8217;ll see if your rivals are actually connecting with their audience or just shouting into the void.<\/p>\n<h3 id=\"count-interactions\" tabindex=\"-1\">Count Interactions<\/h3>\n<p>First up: likes, comments, and shares. These are the bread and butter of LinkedIn engagement.<\/p>\n<p>Let&#8217;s say you&#8217;re eyeing <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">HubSpot<\/a>. You might notice:<\/p>\n<ul>\n<li>Their email marketing how-tos? 500+ likes, easy.<\/li>\n<li>Customer success story videos? About 50 comments each.<\/li>\n<li>Marketing trend infographics? Shared 100+ times.<\/li>\n<\/ul>\n<p>This isn&#8217;t just about big numbers. It&#8217;s about figuring out what makes their audience tick.<\/p>\n<h3 id=\"measure-post-reach\" tabindex=\"-1\">Measure Post Reach<\/h3>\n<p>LinkedIn doesn&#8217;t show exact view counts, but you can guesstimate reach through engagement rates. High engagement usually means good reach.<\/p>\n<p>Here&#8217;s a quick formula:<\/p>\n<p><strong>Engagement Rate = (Total Engagements \/ Total Followers) x 100<\/strong><\/p>\n<p>Say a competitor with 10,000 followers gets 500 engagements on a post. That&#8217;s a 5% engagement rate. Not too shabby for LinkedIn.<\/p>\n<h3 id=\"staff-activity-impact\" tabindex=\"-1\">Staff Activity Impact<\/h3>\n<p>Employee advocacy can be a game-changer. Look at how active employees are in sharing and engaging with company content.<\/p>\n<p>Take <a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Salesforce<\/a>, for example:<\/p>\n<ul>\n<li>Their posts often get hundreds of employee shares.<\/li>\n<li>Employee comments frequently top post discussions.<\/li>\n<li>Staff regularly create their own content mentioning the company.<\/li>\n<\/ul>\n<p>This kind of employee engagement can skyrocket a company&#8217;s reach and street cred on LinkedIn.<\/p>\n<h3 id=\"calculate-engagement-rates\" tabindex=\"-1\">Calculate Engagement Rates<\/h3>\n<p>Time to crunch some numbers. Here&#8217;s how:<\/p>\n<ol>\n<li>Pick a timeframe (let&#8217;s say 30 days)<\/li>\n<li>Count total engagements (likes + comments + shares)<\/li>\n<li>Divide by number of posts<\/li>\n<li>Divide by total followers<\/li>\n<li>Multiply by 100 for a percentage<\/li>\n<\/ol>\n<p>Let&#8217;s look at a made-up example:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>Company A<\/th>\n<th>Company B<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Total Engagements<\/td>\n<td>10,000<\/td>\n<td>8,000<\/td>\n<\/tr>\n<tr>\n<td>Number of Posts<\/td>\n<td>20<\/td>\n<td>15<\/td>\n<\/tr>\n<tr>\n<td>Total Followers<\/td>\n<td>50,000<\/td>\n<td>30,000<\/td>\n<\/tr>\n<tr>\n<td>Engagement Rate<\/td>\n<td>1%<\/td>\n<td>1.78%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Company A has more total engagements, but Company B is punching above its weight relative to its audience size.<\/p>\n<p>As Therese Nguyen, a freelance content writer, puts it:<\/p>\n<blockquote>\n<p>&quot;Examining total engagement helps gauge the relative popularity and resonance of your brand within the industry.&quot;<\/p>\n<\/blockquote>\n<h2 id=\"5.-record-and-plan\" tabindex=\"-1\" class=\"sb\">5. Record and Plan<\/h2>\n<p>You&#8217;ve dug deep into your LinkedIn competitors. Now, let&#8217;s turn those insights into action. Here&#8217;s how to organize your findings and map out your path to LinkedIn success.<\/p>\n<h3 id=\"write-analysis-reports\" tabindex=\"-1\">Write Analysis Reports<\/h3>\n<p>Get those insights out of your head and onto paper. Here&#8217;s how to craft a solid analysis report:<\/p>\n<ol>\n<li>\n<strong>Executive Summary<\/strong>: Condense key findings into a punchy one-pager.\n<\/li>\n<li>\n<strong>Competitor Profiles<\/strong>: Create a snapshot for each rival. Include follower count, engagement rates, and content focus.\n<\/li>\n<li>\n<strong>SWOT Analysis<\/strong>: Break down each competitor&#8217;s Strengths, Weaknesses, Opportunities, and Threats. Be honest \u2013 sugarcoating won&#8217;t help you improve.\n<\/li>\n<li>\n<strong>Content Calendar<\/strong>: Map out when competitors post and what content performs best.\n<\/li>\n<li>\n<strong><a href=\"https:\/\/superturtleai.com\/blog\/linkedin-engagement-metrics-and-reporting-guide-2024\/\" style=\"display: inline;\">Engagement Metrics<\/a><\/strong>: Compare engagement rates across competitors. For example:\n<\/li>\n<\/ol>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Competitor<\/th>\n<th>Avg. Likes<\/th>\n<th>Avg. Comments<\/th>\n<th>Avg. Shares<\/th>\n<th>Engagement Rate<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Company A<\/td>\n<td>500<\/td>\n<td>50<\/td>\n<td>25<\/td>\n<td>2.3%<\/td>\n<\/tr>\n<tr>\n<td>Company B<\/td>\n<td>300<\/td>\n<td>30<\/td>\n<td>15<\/td>\n<td>1.8%<\/td>\n<\/tr>\n<tr>\n<td>Your Company<\/td>\n<td>400<\/td>\n<td>40<\/td>\n<td>20<\/td>\n<td>2.0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"find-ways-to-improve\" tabindex=\"-1\">Find Ways to Improve<\/h3>\n<p>Now that you&#8217;ve got the lay of the land, spot opportunities to outdo the competition:<\/p>\n<ul>\n<li>\n<strong>Content Gaps<\/strong>: Notice topics your rivals aren&#8217;t covering? That&#8217;s your chance to shine.\n<\/li>\n<li>\n<strong>Engagement Tactics<\/strong>: If a competitor&#8217;s polls are getting massive engagement, how can you put your own spin on interactive content?\n<\/li>\n<li>\n<strong>Posting Frequency<\/strong>: Found that your top competitor posts daily at 9 AM? Try scheduling your posts for 8:45 AM to catch the early birds.\n<\/li>\n<li>\n<strong>Visual Branding<\/strong>: If your competitors&#8217; visuals are all stock photos, stand out with custom graphics or team photos.\n<\/li>\n<\/ul>\n<h3 id=\"set-goals\" tabindex=\"-1\">Set Goals<\/h3>\n<p>Get SMART with your goals \u2013 Specific, Measurable, Achievable, Relevant, and Time-bound. Based on your competitor analysis, you might set goals like:<\/p>\n<ul>\n<li>&quot;Boost our LinkedIn follower count by 20% (from 10,000 to 12,000) in the next 3 months.&quot;<\/li>\n<li>&quot;Increase our average post engagement rate from 1.5% to 2.5% by the end of Q2.&quot;<\/li>\n<li>&quot;Launch a weekly LinkedIn newsletter and hit a 30% open rate within 6 months.&quot;<\/li>\n<\/ul>\n<p>These goals should push you, but not be impossible. If the top player in your industry has a 3% engagement rate, aiming for 10% might be a stretch.<\/p>\n<h3 id=\"make-action-plans\" tabindex=\"-1\">Make Action Plans<\/h3>\n<p>Goals without plans are just wishes. Here&#8217;s how to turn your competitor insights into concrete actions:<\/p>\n<ol>\n<li>\n<strong>Content Strategy<\/strong>: If video content performs well for competitors, plan to create one video per week. Assign team members to scripting, filming, and editing.\n<\/li>\n<li>\n<strong>Engagement Boost<\/strong>: If competitors get lots of comments, respond to every comment within 24 hours. Set up notifications and create a response schedule.\n<\/li>\n<li>\n<strong>Employee Advocacy<\/strong>: If rival companies have active employees on LinkedIn, launch an employee advocacy program. Set a goal for 50% of employees to share company content monthly.\n<\/li>\n<li>\n<strong>Unique Value Proposition<\/strong>: If competitors all sound the same, brainstorm ways to differentiate. Maybe it&#8217;s through thought leadership, customer stories, or a unique content series.\n<\/li>\n<li>\n<strong>Tracking and Iteration<\/strong>: Set up a monthly review of your LinkedIn performance against competitors. Use tools like SuperTurtle.AI to streamline this process and keep your finger on the pulse.\n<\/li>\n<\/ol>\n<p>The goal isn&#8217;t to copy your competitors \u2013 it&#8217;s to learn from them and do better. As Therese Nguyen, a freelance content writer, puts it:<\/p>\n<blockquote>\n<p>&quot;Performing a LinkedIn competitor analysis empowers you with valuable insights that can inform and transform your own strategies.&quot;<\/p>\n<\/blockquote>\n<h2 id=\"wrap-up\" tabindex=\"-1\" class=\"sb\">Wrap-up<\/h2>\n<p>Let&#8217;s recap what we&#8217;ve covered about LinkedIn competitor analysis. We looked at five key steps:<\/p>\n<ol>\n<li>Finding competitors<\/li>\n<li>Studying content patterns<\/li>\n<li>Tracking follower numbers<\/li>\n<li>Checking engagement stats<\/li>\n<li>Recording and planning<\/li>\n<\/ol>\n<p>But here&#8217;s the thing: this isn&#8217;t about copying others. It&#8217;s about getting smart and making your own strategy better.<\/p>\n<p>Therese Nguyen, a freelance content writer, says:<\/p>\n<blockquote>\n<p>&quot;Performing a LinkedIn competitor analysis empowers you with valuable insights that can inform and transform your own strategies.&quot;<\/p>\n<\/blockquote>\n<p>And guess what? This isn&#8217;t a one-time deal. LinkedIn&#8217;s always changing, and so are your competitors. Make this analysis a regular habit.<\/p>\n<p>Why bother? Here&#8217;s why:<\/p>\n<ul>\n<li>You&#8217;ll spot new trends in your industry<\/li>\n<li>You might find gaps you can fill<\/li>\n<li>You can tweak your content based on what works<\/li>\n<li>You can set realistic goals by comparing yourself to others<\/li>\n<\/ul>\n<p>Here&#8217;s an example: If you see a competitor&#8217;s videos doing way better than their text posts, maybe it&#8217;s time to make more videos yourself. Or if you notice a hot topic that no one&#8217;s really dug into, jump on it and become the go-to expert.<\/p>\n<p><strong>Quick tip:<\/strong> Tools like SuperTurtle.AI can make this whole process easier. They can track stats, spot trends, and even come up with post ideas based on what&#8217;s working for your competitors.<\/p>\n<p>So, what&#8217;s the game plan? <strong>Analyze, adapt, and innovate<\/strong>. Use what you learn to shape your strategy, but always bring your own flavor to the table.<\/p>\n<p>Remember: Don&#8217;t be a copycat. Understand the game, then play it better than anyone else. Keep at it, and you&#8217;ll see real results on LinkedIn.<\/p>\n<p>Ready to put all this into action? Your LinkedIn success story starts now!<\/p>\n<h2 id=\"faqs\" tabindex=\"-1\" class=\"sb\">FAQs<\/h2>\n<h3 id=\"what-is-the-competitor-tool-on-linkedin%3F\" tabindex=\"-1\">What is the competitor tool on LinkedIn?<\/h3>\n<p>LinkedIn&#8217;s competitor tool is a feature built into the platform&#8217;s Analytics dashboard. It&#8217;s designed to help businesses compare their performance against other companies on LinkedIn.<\/p>\n<p>Here&#8217;s the lowdown on this tool:<\/p>\n<p>It&#8217;s tucked away in the &quot;Competitors&quot; tab of your LinkedIn Analytics dashboard. You can add up to 9 competitors to compare your company against. The tool tracks key metrics like follower growth, engagement rates, and how well your content performs.<\/p>\n<p>HubSpot&#8217;s social media team uses this tool to see how they stack up against big names like Salesforce and <a href=\"https:\/\/www.adobe.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Adobe<\/a>. They&#8217;ve seen a 15% bump in engagement after tweaking their content based on what they learned from the tool.<\/p>\n<p>As Therese Nguyen, a freelance content writer, puts it:<\/p>\n<blockquote>\n<p>&quot;A competitor analysis on LinkedIn is the process through which you compare your LinkedIn performance with the one of your competitors.&quot;<\/p>\n<\/blockquote>\n<p>But here&#8217;s the thing: the competitor tool is just one piece of the puzzle. To get the full picture, you&#8217;ll need to look beyond the numbers. Pay attention to the type of content your competitors post, who their followers are, and how they position their brand on LinkedIn.<\/p>\n<p>Pro tip: Don&#8217;t just check this once and forget about it. Make it a habit to do a competitor check-up every few months. It&#8217;ll help you stay on top of what&#8217;s happening in your industry and spot new ways to stand out.<\/p>\n<p><h2>Related posts<\/h2>\n<ul>\n<li><a href=\"\/blog\/5-ways-ai-boosts-linkedin-engagement\" style=\"display: inline;\">5 Ways AI Boosts LinkedIn Engagement<\/a><\/li>\n<li><a href=\"\/blog\/10-linkedin-strategies-for-busy-professionals\" style=\"display: inline;\">10 LinkedIn Strategies for Busy Professionals<\/a><\/li>\n<li><a href=\"\/blog\/visibility-on-linkedin-will-grow-your-business\" style=\"display: inline;\">Visibility on LinkedIn will grow your business<\/a><\/li>\n<li><a href=\"\/blog\/linkedin-engagement-metrics-and-reporting-guide-2024\" style=\"display: inline;\">LinkedIn Engagement Metrics &#038; Reporting Guide 2024<\/a><\/li>\n<\/ul>\n<p><script async src=\"https:\/\/app.seobotai.com\/banner\/banner.js?id=6733ed3d167e9e7547f29b2e\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to analyze competitors on LinkedIn in five steps to enhance your content strategy and engagement.<\/p>\n","protected":false},"author":2,"featured_media":193,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","eq-blocks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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