Want to nail your LinkedIn InMails in 2024? Here’s what you need to know:
- Keep it short: InMails under 400 characters get 22% more responses
- Personalize: Mentioning profile info boosts accept rates by 40%
- Time it right: Send Sunday to Thursday for best results
- Use AI wisely: Tools like SuperTurtle.AI can help, but add your own touch
- Track results: Aim for 35-55% open rates and 10-25% response rates
Key InMail types:
- Paid InMails (with Premium subscriptions)
- Free InMails (to Open Profile members)
- Sponsored InMails (part of LinkedIn’s ad options)
Quick Comparison:
| Feature | Paid InMails | Free InMails | Sponsored InMails |
|---|---|---|---|
| Cost | Premium subscription | Free | Part of ad budget |
| Recipient | Any LinkedIn user | Open Profile members | Targeted audience |
| Character limit | 1900 | 1900 | Varies |
| Reply option | Yes | Yes | No |
| Tracking | Basic analytics | Basic analytics | Detailed ad metrics |
Remember: InMails crush regular email with a 300% higher response rate. Make each one count!
LinkedIn InMail in 2024
LinkedIn’s 2024 InMail updates focus on boosting user engagement and Premium sign-ups. Here’s what’s new:
- Revamped messaging page
- Separate sections for page messages
- Easier spotting of unread messages and InMails
- AI-powered intro message suggestions
- 10 message limit to non-1st degree connections per month
Types of InMail
1. Paid InMails
Come with Premium subscriptions. Monthly credit limits:
| Subscription | Credits |
|---|---|
| Premium Career | 5 |
| Premium Business | 15 |
| Sales Navigator | 50 |
| Recruiter | 150 |
These land directly in inboxes and allow up to 1900 characters.
2. Free InMails
Send to Open Profile members (usually Premium users).
3. Sponsored InMails
Part of LinkedIn’s ad options. Show up in inboxes but don’t allow direct replies.
InMails outperform traditional outreach:
- 2.6x higher response rate than emails or calls
- 50-60% average open rate
"InMail changes are part of LinkedIn’s plan to boost engagement and Premium feature use."
To nail InMails in 2024:
- Use AI for personalized intros
- Leverage the new messaging page
- Consider Premium for more credits
- Keep messages short and sweet
Parts of a good InMail
Let’s break down what makes a LinkedIn InMail message work.
Writing good subject lines
Your subject line is make-or-break. Here’s how to nail it:
- Keep it short (50 characters max)
- Use their name or mention their work
- Be clear, not clickbait-y
Good subject lines look like this:
- "Bob, quick question about your AI post"
- "Jane, loved your take on digital sales"
- "Sarah, need your MarTech expertise"
Starting your message well
Hook them from the start:
- Use their name
- Mention a shared interest
- Tell them why you’re reaching out
Organizing your main message
Keep it short and sweet:
- 2-3 paragraphs max
- 90% about them, 10% about you
- Focus on what’s in it for them
Did you know? InMails around 100 words get more responses. And LinkedIn InMail crushes regular email with a 300% higher response rate.
Adding a call-to-action
End with a clear next step:
- Be specific
- Use action words
- Show why they should care
Try these:
- "Up for a 15-minute call next week to chat more?"
- "Want our latest case study? Happy to send it over."
Making InMails personal
In 2024, personalization is key to InMail success. Here’s how to make your messages pop:
Using LinkedIn profile info
LinkedIn profiles are goldmines. Use them:
- Mention a specific job or achievement
- Highlight a unique skill they’ve listed
- Comment on a recent post or article they’ve shared
For example:
"Hi Sarah, I saw your article on AI in marketing. Your take on predictive analytics was spot-on. I’ve been in MarTech for 10 years and would love to chat about how you’re using these ideas at TechCorp."
This shows you’ve done your homework and care about their work.
Tailoring to different industries
Industries have their own lingo. Use it:
| Industry | Focus on | Avoid |
|---|---|---|
| Finance | ROI, risk management | Vague promises |
| Healthcare | Patient outcomes, compliance | Too much tech talk |
| Tech | Innovation, scalability | Old tech references |
For a tech pro, try:
"Hey Alex, saw CloudTech’s new DevOps tool. With your SaaS scaling background, I thought you’d be interested in how we’re tackling similar stuff at our company."
Personalization isn’t just using names. It’s showing real interest in their work and offering value that fits their goals.
Pro tip: Keep it short. InMails under 400 characters get 22% more responses. Make every word count.
Using AI to improve InMails
AI is changing InMails in 2024. Here’s how you can use it:
SuperTurtle.AI for InMails
SuperTurtle.AI is new to LinkedIn. It helps you:
- Write better InMails
- Get seen more
- Get more engagement
The cool part? It uses your profile to write messages that sound like you. It’s not about replacing you—it’s about making you sound even better.
How AI helps with InMails
AI isn’t just nice to have. It’s becoming a must for good InMails. Here’s why:
1. Personalization at scale
AI can read LinkedIn profiles and write custom messages fast. You can send personal InMails to hundreds of people without spending all day on it.
2. More responses
The numbers speak for themselves:
| Without AI | With AI |
|---|---|
| 15% response rate | Up to 30% response rate |
That’s right—AI can DOUBLE your chances of getting a reply.
3. Saves time
Tools like Copy.ai can write an InMail in under 30 seconds. That’s huge for busy people.
4. Better targeting
AI doesn’t just write—it learns. It figures out which InMails work best and helps you do more of what works.
5. Always good quality
Even when you’re not at your best, AI keeps your outreach top-notch.
Here’s what LinkedIn itself says:
"Learn how to draft personalized messages by using our internal generative Artificial Intelligence (AI), making each message sent unique." – LinkedIn Recruiter Team
LinkedIn is using AI for InMails too. Their AI-Assisted Messaging in LinkedIn Recruiter helps write messages just for each candidate.
Pro tip: Use AI as a starting point. Add your own touch to make the message really yours.
sbb-itb-d5be3ae
Tips for InMail content in 2024
In 2024, nailing LinkedIn InMails is all about being brief and personal. Here’s how:
How long should InMails be?
Keep it short. Data shows shorter InMails get more responses:
| InMail Length | Response Rate Increase |
|---|---|
| Under 400 characters | 22% higher than average |
| Over 800 characters | 46% of all InMails (less effective) |
Aim for 2-3 sentences. That’s enough to make your point without overwhelming the reader.
Writing clearly
Write like you’re talking to a friend:
- Ditch the jargon
- Start with why you’re reaching out
- Use bullet points or short paragraphs
Getting responses
1. Personalize
Mention something from their profile. It boosts acceptance rates by 40%.
2. Time it right
Send InMails from Sunday to Thursday. Friday and Saturday? Not so much.
3. Nail your subject line
It’s your first impression. Make it short and relevant.
4. Add a clear call-to-action
Give them a reason to reply. For example:
"Can we chat for 15 minutes next Tuesday about [specific topic]?"
5. Follow up
No response? Send a polite reminder after a week.
Here’s the deal: 65% of InMail responses come within 24 hours. But don’t sweat it if you don’t hear back right away – 90% of responses arrive within a week.
Checking if your InMails work
Want to know if your LinkedIn InMails are hitting the mark? Here’s how to track your success:
What to measure
Focus on these KPIs:
| KPI | Benchmark | Why it matters |
|---|---|---|
| Open rate | 35-55% | Are your subject lines working? |
| Response rate | 10-25% | How effective are your InMails overall? |
| Click-through rate | Varies | Are people engaging with your links? |
Fun fact: InMails get 18-25% responses on average. That’s WAY better than cold emails at just 3%!
Tools for tracking results
1. LinkedIn’s built-in analytics
Use LinkedIn’s basic stats for a quick overview of your campaigns.
2. Gem
Got LinkedIn Recruiter or Recruiter Lite? Gem automatically tracks your InMail activity and replies.
3. Surfe
Want to get fancy? Surfe offers advanced analytics:
- Compare response rates for different templates
- A/B test subject lines, formats, and CTAs
- Segment your audience for targeted analysis
4. URL shorteners
LinkedIn doesn’t allow visual linking, so use bit.ly to track link clicks.
5. Website analytics
Add a tracking pixel to your landing pages to see how InMail recipients engage.
Want to boost your InMail game? Try these tips:
- Send InMails during work hours (9-11 AM on weekdays is prime time)
- Keep it short and sweet (and personal)
- Include a clear call-to-action
Conclusion
Let’s recap the key points for crafting effective LinkedIn InMails in 2024:
Personalization is key. Tailor your messages using LinkedIn profile info. This can boost accept rates by 40%.
Keep it short. InMails under 400 characters get 22% more responses. Brevity wins.
Time it right. Send between Sunday and Thursday. Skip Fridays and Saturdays – they get fewer responses.
Nail the subject line. A good one can bump open rates by 29%. Aim for 4-15 characters.
Use AI smartly. Tools like SuperTurtle.AI can help, but add your personal touch.
Quick tips for better InMails
1. Name-drop wisely
Mentioning a shared connection in the subject? It can boost response rates by 27%.
2. Think mobile
Over half of InMails are read on phones. Make sure your message looks good on small screens.
3. Be clear about next steps
Always include a specific call-to-action, like suggesting a call time.
4. Measure and improve
Use LinkedIn’s analytics or tools like Gem to track these key metrics:
| Metric | Benchmark | Why It Matters |
|---|---|---|
| Open rate | 35-55% | Shows if your subject lines work |
| Response rate | 10-25% | Indicates overall InMail quality |
| Click-through rate | Varies | Measures link engagement |
5. Warm up your prospects
Engage with their content before sending an InMail. It builds rapport.
Remember: InMails aren’t just messages. They’re your chance to make a real connection. Make each one count.
FAQs
How to use AI for LinkedIn messages?
LinkedIn’s AI writing assistant can speed up your InMail game. Here’s the quick rundown:
- Start a new message
- Hit "Write with AI"
- Look over the AI draft
- Tweak it to sound like you
- Hit send
But here’s the thing: AI is just a starting point. Your personal touch is what makes the message pop.
"Personalized InMails perform 15% better than generic ones." – LinkedIn data
So, use AI to get the ball rolling, but make sure it sounds like YOU before hitting send.
| Step | What to Do | Why It Matters |
|---|---|---|
| 1 | New message | Kicks things off |
| 2 | Use AI | Gets ideas flowing |
| 3 | Review | Spot any weird AI stuff |
| 4 | Personalize | Make it sound human |
| 5 | Send | Get your message out there |
Want a pro tip? Pair AI with LinkedIn’s "Recommended Matches". InMails to these folks get 35% more responses. Not too shabby, right?
